escudo universidad de guanajuato 3

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campus guanajuato


Form professionals in Touristic Resource Management, who live, promote and defend the university values who use the knowledge regarding public tourist, private and non-governmental managements; and use the techniques and sustainability, conservation and heritage value management, contributing the growth and social-economic, cultural and environmental development in the local, regional, national and international areas.



CIEES Quality Recognition


COPAES Quality Recognitions
  • Educational Program recognized by the National Council for the Quality of the Touristic Education, A.C. (CONAET).
  • Educational Program recognized internationally by the Tourism World Organization through their foundation OMT.Themis.
Collegiate Organ Approval Date

June 18, 2014.

Operation Start

August - December 2014

Enrollment periodicity 


Enrollment profile

The enrollment profile describes the desired features of the applicants to enter an educational program at DCEA in competences, knowledge, skills, attitudes and values.

The applicants to enter the bachelor degree educational programs of DCEA must distinguish for these features:


  • General knowledge on economic-administrative sciences.
  • Basic knowledge of English such as numbers, colors, alphabet, family members, day events, clothing, everyday life objects, know how to introduce yourself and ask for things or services.
  • Knowledge of the enrollment profile fot the desired educational program.


  • To use mathematics and basic statistics in solving problems.
  • To work with abstract concepts.
  • To correctly use Spanish, both written and orally.
  • To comprehend reading.
  • To reason inductivelye and deductively parting from the written material.
  • To comprehend the basic level of English.


  • Self-motivaiton.
  • Initiative.
  • Willingness to learn.
  • Interest on contributing to the regional and national development.


  • Respect
  • Honesty
  • Solidarity


Graduate Profile

The graduate profile of the bachelor degree in Touristic Resource Management:

  1. Manages effective actions and practices to better use the natural and cultural resources both locally and regionally, with utter respect for the environment.
  2. Elaborates projects integrating different actors, with the purpose to help rural communities to use the resources in the surroundings.
  3. Develops strengthening projects for the identity in Mexico, with the purpose to project it locally, regionally, nationally and internationally.
  4. Designs products based in the patrimonial regulation and norms to offer the service provider the best option of preservation and promotion of the cultural and natural heritage.
  5. Negotiates the human, physic and financial resources of Food & Drink, Hospitality, and Specialized travel services companies, with the purpose to position them in competitve levels.
  6. Proposes a perspective view in the Touristic Resources, with the intention to orient the adequate decision making through the analysis of indicators that set their feasibility.
  7. Leads to act ethically and professional guaranteeing the respect for the user rights and obligations and those of the service provider.
  8. Design public policies in the touristic ambiance with the intention of a harmonic development.
  9. Implements projects in companies in the touristic business, following norms and quality criteria.
Graduate requirements
  • Cover the respective syllabus.
  • Make among the chosen modalities by the Division's Council: Thesis, Applied Project, Research, Professional Exercise, General Exam of Degree and Academic Excellence.
  • Cover the Professional Service.



Total number of credits for the educational program: 246 credits.

  • First Inscription
  • Microeconomy
  • Economic-Administrative Seminars
  • Contemporary administration
  • Probability and Statistics
  • Professional Communication
  • Financial accounting
  • Law
  • Introduction to Tourism
  • Second inscription
  • Macroeconomy
  • Organizational behavior
  • Inferential Statistics
  • Informatics in Business
  • Geography and History of Mexico
  • Culinary Techniques and Bases
  • Third inscription
  • Differential calculus
  • Human Resources
  • Anthropology and Sociology of Tourism
  • Psychology of Tourism
  • Food Nutrition and Hygene
  • Tourism policy and ethics
  • Complementary I
  • Fourth inscription
  • Protocol elaboration and methodology
  • Business communication
  • Cost Accounting
  • Cultural tourism
  • Lodging companies
  • Touristic intermediation
  • Select topics I
  • Complementary II
  • Fifth inscription
  • Financial management
  • Touristic Law
  • Food and Drink Companies
  • Heritage interpretation
  • Market research
  • Protocol and Image
  • Select topics II
  • Complementary III
  • Sixth inscription
  • Development of Tourstic Projects
  • Organizational communication
  • Quality models and theories
  • Touristic competitivity
  • Service marketing
  • Events' logistic
  • Select topics III
  • Seventh Inscription
  • Report methodology and elaboration
  • Patrimonial Resource Management
  • Investment projects
  • Apllied negotiation to MIPYMES
  • Select topics IV
  • Optative I
  • Optative II
  • Optative III
  • Eighth inscription
  • Practicum
  • Ninth inscription
  • Sustainable management for Destinations
  • Electronic Tourism
  • Development of the Tourism and its Social transformations
  • Leadership in the Touristic Sector
  • Tourism perspectives in the contemporary societies
  • Nature tourism
  • Management system audits
  • Porjects evaluation and Public Policies
  • Financial states analysis 
  • Intercultural communication
  • Emerging Marketing topics
  • Labor law
  • Development of Directive Competencies
  • Data base design
  • Systems audit
  • International Businesses
  • Animation and recreation
  • Globalization and Business
  • E-business
  • Change management
  • Tax law
  • Commercial law
  • Application and services in Cisco cloud
  • Social responsibility
  • Organizational culture
  • Global management systems
  • Work's history and philosophy
  • Archaetourism
  • Regional development
  • Mexican popular art
  • Regional gastronomy
  • ICTs for tourism
  • Select topics of Management and Direction
  • Select topics of Touristic resources
  • Social-environmental Select topics
  • Touristic planning
  • Tourism and sustainability
  • Project evaluation and entrepreneurism
  • Management systems audit
  • Hotel direction
  • Author's cuisine
  • Historic evolution of the USA
  • Ofimatic applications applied to businesses
  • Control and Direction systems
  • Business models
  • Computing systems architecture
  • High performance equipment
Offered at:

Campus Guanajuato, Division of Economic-Administrative Sciences (DCEA)
Venue Marfil
Fraccionamiento 1; Col. El Establo S/N; C.P. 36250; Guanajuato, Gto.
Phone: +52 (473) 735 29 08
Campus web page:
Division web page:

The enrollment profile describes the desired features of the applicants to enter an educational program at DCEA in competences, knowledge, skills, attitudes and values.


The applicants to enter the bachelor degree educational programs of DCEA must distinguish for these features:



goverment organs

touring the ug

Lascuráin de Retana No. 5, Col. Centro C.P. 36000

Guanajuato, Gto., México

Tel: +52 (473)  732 00 06

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