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campus celaya salvatierra


Program oriented to forming professionals with a dominion on knowledge and updated marketing techniques. Respond with quality to the organizational needs of regional markets and its national & international context and consumer behavior and use ad hoc techniques to maintain and increase the repurchase rate and management of techniques efforts to design, implement and assess marketing strategies. Actions to happen within an ethic, legal and respectful framework.


Its modality is a credit system


Enrollments in semiannual periods (6-month terms). For more information, please visit

Study Plan

The study plan (1999) includes 49 subjects with a total of 360 credits. Includes English as a creditable subject. It takes on the administrative sciences area common core. The school periods are semiannual.

* C.C. = Common Core

  • First Enrollment
  • Management I (C.C.)
  • Basic Computing (C.C.)
  • Organization Social Environment (C.C.)
  • Written & Oral Communication (C.C.)
  • Thinking Skills Development I (C.C.)
  • Mathematics (C.C.)
  • Second Enrollment
  • Management II (C.C.)
  • Law Fundamentals (C.C.)
  • Organization Social Environment (C.C.)
  • College Identity (C.C.)
  • Thinking Skills Development II (C.C.)
  • Descriptive Statistics (C.C.)
  • Third Enrollment
  • Management III (C.C.)
  • Organization Legal Framework (C.C.)
  • Basic Accounting (C.C.)
  • Organizational Behavior Fundamentals (C.C.)
  • Intellectual Work Methodology (C.C.)
  • Inferential Statistics (C.C.)
  • Fourth Enrollment
  • Marketing I
  • Applied Statistics
  • Social Anthropolgy
  • Marketing Legal Framework
  • Marketing Legal framework
  • Creativity Workshop
  • Marketing II
  • Research Methods
  • Consumption Psychology
  • Human Resource Management
  • Sixth Enrollment
  • Product Development I
  • Marketing Communication
  • Marketing III
  • Consumer Analysis
  • Distribution
  • Seventh Enrollment
  • Product Development II
  • Budgets and Costs
  • Special Marketing
  • Market Research I
  • Publicity I
  • Sales I
  • Eighth Enrollment
  • Research Seminar I
  • Regional Commercialization
  • Marketing Strategies
  • Market Research II
  • Publicity II
  • Sales II
  • Ninth Enrollment
  • Marketing Management
  • Research Seminar II
  • Marketing Seminar
  • Marketing Research System
  • Promotion Workshop
  • Thesis Seminar
Offered in:

Campus Celaya-Salvatierra, Adminisrative & Social Sciences Division (DCSA)
Location Celaya
Address: Ing. Javier Barros Sierra #201; Ejido Santa María del Refugio; C.P. 38110; Celaya, Gto.
Phone: (461) 598 59 22



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Lascuráin de Retana No. 5, Col. Centro C.P. 36000

Guanajuato, Gto., México

Tel: +52 (473)  732 00 06

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